DSCC Cancels Ad Buys in Louisiana
Now that a Senator Mary Landrieu is no longer the 51st vote in the senate there is a lot of speculation about the Democratic Senatorial Campaign Committee and their level of commitment, financially, to her run off.
Reportedly, the DSCC has canceled some of its advertising reservations for Sen. Mary Landrieu ahead of the December runoff in Louisiana.
Politico reported that according to three sources tracking the air war, the committee canceled all broadcast buys planned from Monday through Dec. 6 in the state’s five major media markets. That’s about $1.6 million worth of time. The DSCC is in the process of canceling an additional $275,000 in cable placements, according to buyer sources.
Shortly after the results of the election were announced, Mary Landrieu challenged. Representative Bill Cassidy to a series of six debates in the next month. Rep. Cassidy has agreed to one with the caveat that, “For every time Senator Landrieu barnstorms the state with Barack Obama, I will participate in another debate.”
The National Republican Senatorial Committee, by contrast, has reserved $2.3 million of broadcast ad time over the next month.
With control of the Senate no longer on the line, the race becomes less important for both party committees, and her chances of winning re-election have diminished significantly with Tuesday night’s election results, making her candidacy much less attractive. Landrieu underperformed public polls on Tuesday and finished with 42 percent, just 16,000 more votes and 1 percentage point more than her Republican opponent Bill Cassidy and tea party candidate Rob Maness received 14 percent, most of which, it is felt, will go to Bill Cassidy in the run off.
NEW ORLEANS — Extending an expensive and largely negative campaign for one more month, voters in Louisiana sent Mary Landrieu, a Democrat and three-term United States senator, and her Republican challenger, United States Representative Bill Cassidy, into a runoff election set for Dec. 6.
Given Louisiana’s nonpartisan primary system — in which all candidates run in a primary and, if no one wins a majority, the top two vote-getters compete in an election a few weeks later — runoffs are fairly routine here and one had long been expected in this race.
While the state Republican Party formally backed Mr. Cassidy this summer, another Republican, Rob Maness, a retired Air Force colonel with a strong Tea Party following, stayed in the race and drew about 14 percent of the vote on Tuesday. Mr, Cassidy received 42 percent of the vote and Ms. Landreau 41 percent.
Numerous polls suggest that much of Mr. Maness’s support will move to Mr. Cassidy in the runoff, putting him in a strong position to win.